Masl

The project aimed to transform the Kınalı Eller cooperative in Ankara Beypazarı into a gourmet flavor brand by shedding its traditional image. By repositioning the cooperative in a modern and innovative light, the project sought to introduce the cooperative's high-quality products to a wider audience and increase its marketability. Through the use of strategic branding and design, the MAsL project aimed to help the cooperative tap into new markets and expand its reach beyond its traditional customer base. The result was a successful transformation that breathed new life into the cooperative and showcased the potential of design to create meaningful change.